Client:
In-house
Web Design
Visual Design
UX Design & Strategy
View Live Version
Udacity Web Design
Agency
In-house
Year
2020
Scope of Work
Visual Design | Website Design | UX/UI Design
Industry
EdTech
Role
Senior Designer
Overview
Udacity, a leading online education platform, offers courses in cutting-edge tech skills. Initially focusing on individual learners, the platform has recently expanded to include products and courses for large enterprises and governments. As a Senior Designer, I contributed to Udacity’s strategic shift to an enterprise-first B2B SaaS business, supporting the comprehensive rebrand and driving design experimentation.
My role
As a senior designer within marketing, I played a pivotal role in evovling the visual language, user experience design and interaction design of the website. I worked on all aspects of the website including homepage, program catalogs, course overview pages and design system, providing a much needed foundation for the website. I also supported growth initiatives, integrated marketing campaigns and email design.
Forging futures in tech.
Outcome
At Udacity, I played a pivotal role in executing a site-wide rebrand, modernizing the website from its early 2010s aesthetic into a more contemporary digital experience. This rebrand coincided with a significant business shift where Udacity became largely enterprise-focused. Amidst these transformative changes, I provided design for numerous marketing campaigns, crafted landing pages, email marketing templates, and provided art direction for social assets.
A standout achievement was redesigning the course overview template, which drove an impressive 16% increase in checkout conversion rates and a 24% lift in new user CVR. Additionally, my efforts in creating efficiency-driving solutions, such as design templates and a web component library, significantly increased design speed while maintaining high-quality standards. These initiatives not only improved the look of the course pages but also significantly boosted revenue, enhancing overall website performance and user satisfaction.
No items found.
No items found.
